Publishers can enlist a supply-side platform (SSP) such as MoPub to help connect them to the DSPs that are best suited for their business and help them to maximize the value of their ad inventory.
Is MoPub an ad exchange?
MoPub is a leading monetization platform for mobile apps. Our real-time bidding (RTB) exchange, ad server, and ad network mediation make it easy for you to meet or exceed your revenue goals and drive more dollars from your remnant inventory.
What are examples of SSP?
What are the major supply-side platforms? Vendors that currently sell SSP technology include Google, OpenX, PubMatic, Rubicon Project, AppNexus, Right Media and AOL.
Is CrossInstall a DSP?
CrossInstall is a mobile-only DSP focused on user acquisition with its own home-grown bidder and proprietary creative offering, including playables and other interactive ad units. Most of CrossInstalls clients are gaming companies, such as Machine Zone, Jam City, SGN and PuzzleSocial.
What is Googles SSP called?
supply side platform An SSP (supply side platform) helps digital media owners and publishers sell digital ads in automated auctions. SSPs improve the yield optimization of advertising space inventory on websites and mobile apps to minimize wasted space and maximize views.
Is Google a SSP?
While AdSense remains a separate product for small-medium sized publishers, Google Ad Manager combines Googles popular ad server/SSP (formerly DFP) and their industry-leading ad exchange (AdX). For more information on how to sign up for a Google Ad Manager account, see this Google support article.
Is SSI and SSP the same?
The SSI Program is a federally funded program which provides income support to eligible individuals who are aged 65 or older, blind or disabled. The SSP Program is the state program which augments SSI. Both SSI and SSP benefits are administered by the Social Security Administration (SSA).
Twitter also works with third-party advertising partners, including Google, to market Twitters own services and serve ads on behalf of Twitter advertisers, including through the delivery of interest-based ads.
Is Google Ad Manager a SSP?
So, is Google Ad Manager an just an SSP and ad server? Basically, yes. Even though Google literally describes Ad Manager as “not just an SSP or ad server”, Google Ad Manager is essentially Googles SSP/ad server.
How Much Will SSI checks be in 2021?
SSI amounts for 2021 The monthly maximum Federal amounts for 2021 are $794 for an eligible individual, $1,191 for an eligible individual with an eligible spouse, and $397 for an essential person.