Tinder is going global. The Los Angeles-based dating platform took over online dating in the U.S. after it launched in 2012, with its success even inspiring copycat swipe-based apps in everything from fashion to real estate.
When did Tinder start getting popular?
With the launch of Tinder in 2012, iPhone-owning people of all sexualities could start looking for love, or sex, or casual dating, and it quickly became the most popular dating app on the market.
When was Tinder formed?
2012, Los Angeles, California, United States Tinder/Founded
Why did Tinder become popular?
Tinder acquired more than 10,000 new users by getting sorority girls and fraternity boys to sign up for the app. Tinders early customer acquisition success can be attributed to then-CMO Whitney Wolfes idea — travelling to colleges around the country.